Cummins Confidential : The Free Gift Didn’t Last Long
Turns out generosity has limits. Just days after the Northern Echo handed Cummins a free birthday fairy tale piece – […]
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Cummins Confidential : The Diesel That Wouldn’t Die
It’s back. Not the diesel fumes – they never left – but the PR fog around them. Cummins has surfaced
Meet Willy Workhorse : The Perfect Employee Who Never Stops Smiling
Cummins’ newest recruit doesn’t eat, sleep, or unionise. His name is Willy Workhorse, and he’s everything the company loves in
Cummins Confidential : Power Onward – The Podcast That Isn’t
Cummins’ latest video drop that nobody will watch is a “podcast”. Is this an internal spokesman on Joe Rogan, finally
Cummins Confidential : The $2 Pacifier – Paying Investors to Forget
Cummins has announced the payment of its quarterly two-dollar-a-share dividend, the one it hiked back in July. The markets call
Cummins Confidential : Power to Build Community – The Support Group No One Asked For
Cummins has found a new way to dress control up as collaboration. The “Power to Build Community” sounds like a
Cummins Confidential : Agritechnica 2025 – Dressing Up the Diesel Dinosaur
Cummins is packing for Hannover with its usual cargo of contradictions – a century-old love affair with diesel, dressed up
Cummins Confidential : The X10 Engine and the Evolution of Bullshit
Right on schedule, Cummins has released another “innovation” piece to drown out the stink of reality. “The next step in
Cummins Confidential : The Poppies and The PR Parade
Nothing says “we support the troops” like sacking one and replacing him with a press release. Right on cue for